Welcome to the Hive, Shasta Health.
Srinjoy, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Shasta Health is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every outpatient physical therapy clinic mapped, the 9,500 that look like your best customers, and three campaigns we'd run for Shasta Health in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Shasta Health.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: vertical SaaS selling into a fragmented, directory-listed market, no dedicated marketer yet, and a sales motion built to fill the calendar fast.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 5,700 to 9,500 more of your best customers?
You already have the dream ones: the outpatient physical therapy clinics that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 5,700 to 9,500 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Enduring PerformanceSwitched EMRs with zero downtime while Shasta agents kept calling and insurance verification running.
- Carlson ProCareHandled a 3x January reverification surge; Shasta verified 741 patients, leaving only 38 exceptions.
- Better HealthHanded insurance verification and resupply calls to Shasta agents.
- SCIO Management SolutionsSarasota, Florida
- PEAKE AI LabBowie, Maryland
- WebChartFort Wayne, Indiana
- MedTrainerLas Vegas, Nevada
- Empower EMRDonna, Texas
Every cell is a outpatient physical therapy clinic.
Every outpatient PT clinic sits in the CMS NPI registry under taxonomy 261QP2000X, cross-checked against Census County Business Patterns for NAICS 621340. We build the list from that, enrich owner and office manager names from state licensing boards, and time outreach to expansion and hiring signals.
You're the first supplier that comes to mind.
We'll actively monitor all 38,000 US outpatient physical therapy clinics and reach out when the right signal shows up, so Shasta Health is the first name a clinic owner thinks of when front-office automation comes up.
- New location added to NPI registryCMS NPPES filings show expansion; new sites need front-desk coverage fast.
- PE-backed acquisition or rollupPress releases and state filings; new owners standardize systems across sites.
- Patient access or office manager job postingIndeed and LinkedIn listings signal a front-desk staffing gap ready to automate.
- Negative reviews citing hold times or schedulingGoogle Maps reviews are a direct, dated complaint about the exact problem Shasta solves.
- EMR or practice management switchVendor press and state health IT news; integration windows open for new tools.
- APTA Private Practice Section conference rostersAttendee and exhibitor lists put in-market owners in one public place.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from CMS NPI registry, state PT licensing boards, and Google Maps clinic listings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Srinjoy, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.